Investing in the future of museums: LOOP's commitment to the heritage sector

20 August 2025

LOOP and the museum and heritage sector

LOOP is well known for theme parks, zoos and wildlife parks. What's been less obvious is the museum and heritage portfolio we've been quietly building alongside them.

We've recently launched new sites for the Haynes Motor Museum and Bodmin Jail, and we're now working with The Guards Museum. That one started at our first Museum + Heritage Show in May, and we're looking forward to bringing their new branding to life online. Their Director said they're "excited about progressing the project with the Semantic team, and benefitting from their experience and expertise as we redevelop our new website."

We've also joined three industry bodies, because we want to be part of the sector and not only supply to it:

  • Association for Independent Museums (AIM)
  • Association of Scottish Visitor Attractions (ASVA)
  • Association for Cultural Enterprise (ACE)

If you'd like to see how LOOP could work for your museum or heritage site, drop us a line at loop@semantic.co.uk for a chat or a demo.

Read the full story on the LOOP website



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