7 April 2025
Easter's close and visitor numbers are still recovering. Here are ten quick ways to get more from every visit, without reworking your whole pricing model.
- Add a low-cost membership upsell. A family membership at around £100 to £200 a year looks good value next to two or more day tickets
- Offer a membership upgrade during the visit, on site or by follow-up email
- Sell a simple on-site extra, like a discovery trail for under £5 a child
- Run an Easter photo competition to get visitors sharing
- Let people pre-pay for meal deals or merchandise bundles online
- Offer 10 to 15% off for an email sign-up
- Try a return saver ticket with 20 to 50% off a future visit
- Start a VIP club with perks like birthday treats or early access to events
- Create a multi-visit pass (1, 2 or 5 visits) for families who aren't ready for an annual pass
- Sell behind-the-scenes experiences, such as animal feeds or talks
Most of these can be tested with your current ticketing and website, so none of them needs a big project. Small changes that lift spend per visitor and bring people back.
If you'd like help putting any of them into practice on your LOOP site, get in touch.
Read the full story on the LOOP website
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