Top Tips to Boost Email Signups and Engagement

Here are actionable tips to grow your email list and keep subscribers engaged, specifically tailored to the attractions, heritage, and hospitality sectors, with features supported by LOOP.

Add Site-Wide Email Sign-Up Forms

Make it easy for visitors to join your mailing list by integrating sign-up forms across your website. Place forms on high-traffic pages such as your homepage, event pages, and blog posts. Highlight the benefits of signing up — exclusive discounts, event previews, or behind-the-scenes content. With LOOP you can enable a site-wide call-to-action section above the footer to have a sign-up form visible on every page.

Run Regular Competitions

Offer prizes relevant to your brand (free tickets, annual passes, gift shop vouchers). Require participants to enter their email to join. Even a small-medium attraction could generate an additional 5–10k signups across a year with regular competitions. LOOP makes it easy to create competition sign-up forms and landing pages within minutes.

Add Sign-Up Pop-Ups

Capture visitor attention with a modal sign-up form. Include a compelling offer such as "Sign up now and get 10% off your first booking." LOOP makes it simple to set up customisable exit pop-ups — different pop-ups on different pages, or scheduled to align with your campaigns. Use sparingly so as not to overwhelm guests.

Create a Welcome Series of Trigger Emails

• Email 1: Warm Welcome — Introduce your brand, highlight key offerings, thank them for subscribing.
• Email 2: Exclusive Perks — Share a discount code, upcoming events, or insider tips.
• Email 3: Engage Further — Encourage social media follows, blog exploration, or ticket booking.

Guests are more likely to open emails shortly after signing up. This reinforces to their spam filter that they're interested in your emails. It's surprising how often attractions skip this — if you don't, a guest could go weeks without hearing from you if they only get your standard monthly emails.

Segment and Target Your Audiences

Group subscribers by demographics, booking history, or interests (e.g. "Families," "Art Enthusiasts," "Local Residents"). Send families information about kid-friendly events, while art enthusiasts receive updates on new exhibits.

Leverage Seasonal Campaigns

Tie email campaigns to key seasonal events — Christmas markets, Easter egg hunts, summer festivals. Encourage early bookings with limited-time discounts. LOOP has a variety of tools to tie in with email campaigns, including the Daily Offers Grid block — perfect for an Advent Calendar campaign.

Showcase Social Proof and Testimonials

Feature TripAdvisor ratings, Google reviews, or customer quotes in your emails. Encourage visitors to share their experiences on social media and feature the best ones in your campaigns.

Use Visual Content to Bring Your Brand to Life

Include video teasers of upcoming events or time-lapse footage of an exhibit setup. Share behind-the-scenes glimpses to make subscribers feel like insiders. That said, experiment with text-only emails too — a concise plain-text email can often cut through the noise and deliver great open/engagement rates.

Created by Neil Lewin, Modified on Mon, 9 Mar at 10:08 PM by Neil Lewin