About LOOP

If you're totally new to LOOP By Semantic then our quick 2 minute promo video gives you a great introduction to the platform and how it works.


Backed by Sir Nick Varney, former CEO of Merlin Entertainments,  LOOP is trusted by over 100 attraction, zoo, museum and leisure locations.

Your website is your most important brand asset. It is the online showcase of what your brand is all about and the optimum route of converting demand into sales. 

LOOP gives you a superior website at an affordable price which is intuitive, always up to date and evolves with your business with clients including Silverstone Museum, Haynes Motor Museum and Black Country Living Museum… 


Stop Rebuilding and Start Evolving with LOOP:

  • Mobile-first and AI ready 
  • Website, online and on-site solutions built for attractions
  • 70+ sector-specific modules, layouts and components
  • Free yearly brand refresh or add-on brand from your supplied assets
  • Low upfront cost - pay monthly/yearly, skip the big build fees
  • Fast launch - go live in weeks, not months
  • Easy to update CMS - edit content, pages and structure without developers
  • Optimised visitor journeys - more opportunities to drive bookings
  • Constant improvements - updates, features & ongoing support included
  • Best practices built-in - accessible, fast, modular & scalable to help you grow


If you're just starting out at one of our clients, congratulations!  We're always happy to help.  Most of your questions should hopefully be answered in our online helpdesk, but if you ever need support then create a ticket or contact us to arrange a call.

We're happy to train you up on the system and will always help you get the most out of your LOOP website.



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